Why we invest in sustainable start-ups

A growing number of investors recognise the value of sustainable business. The global challenge of climate change undeniably poses an immense threat, however clever entrepreneurs are finding ways to turn climate risk into business opportunities. At a recent event in Oslo, we spoke to some of the early movers among green investors, who extend an open invitation for others to follow suit.

The inevitability of climate change makes the case for tackling issues head-on compelling to early-mover businesses. However, a new breed of entrepreneurs is currently emerging – one that goes beyond “tackling”, but rather embraces climate change issues and risks to the extent that their value offering directly targets climate change adaptation or mitigation.

Many of these entrepreneurs have entered the EIT Climate-KIC start-up accelerator, where they receive first-class coaching, training and financial support to professionalise and scale their business. They moreover enter a European-wide community of change makers – people who collectively possess the means to make the required shift to increased sustainability happen across industry and national borders.